Once upon a time in Antwerp, Belgium

Lived a Belgian Girl named Anouck, and a Belgian Boy named Chubby (well, Greg).

They grew up in similar social circles in a small community, but had never officially met.

Greg left Belgium when he was 18 to attend college in Boston. A few years later, while Anouck was attending uni in Tel Aviv, she came to the US for a fashion design internship at Zac Posen, and coincidentally, was seated next to Greg on the same flight.

Greg tried to make a connection while on the plane, but Anouck was more concerned about finding an apartment in NYC (understandable). That’s when Greg claimed to be a real estate agent.

He was not a real estate agent.

In fact, the apartment Greg helped Anouck find ended up not working out... but Greg and Anouck did.

They survived a year of long distance until Anouck moved back to the US and joined the BB team as a “night gig” apart from her full-time fashion career. Then one day, she decided she was ready to go all-in — on both the brand and the boy.

Anouck & Greg lived happily ever after (and Anouck now runs Belgian Boys!)

And that’s the secret to why Belgian Boys treats are so delicious — because they’re made with love.